On Tuesday, Candie’s announced that High School Musical star Vanessa Hudgens will succeed pop songstress Britney Spears as the brand’s new celebrity spokesmodel, following in the footsteps of a bevy of beauties who have lent their famous faces to previous Candie’s campaigns, including Hayden Panettiere, Fergie, Hilary Duff, Jenny McCarthy and the Dixie Chicks.
It sounds like Vanessa’s stunning company! The Beastly actress couldn’t agree more.
“Ever since I saw Fergie do the ads for Candie’s I fell in love. It’s such an honor to be able to be a Candie’s girl now. It’s amazing, super cute and very reasonably priced.”
Vanessa also spoke highly of her Candie’s predecessor, Spears, who wished the brunette luck with the Candie’s campaign in a Tweet sent out on Tuesday afternoon.
“….You’re a tough act to follow …but, I’m so excited to be the new Candie’s girl for 2011!!” Vanessa replied.
Hudgens’ Candie’s campaign will make its debut in March issues of fashion and lifestyle magazines, like Seventeen, Teen Vogue, and Cosmopolitan. The campaign was shot at the Pink Motel in Sun Valley, California by fashion photographer Tony Duran. In fact, Vanessa turned 22 during the shoot and celebrated on set with a big cake.
Candie’s, a fashion staple for stylish young women since 1981, is comprised of an assortment of clothing, shoes, bags, jewelry, and accessories and is sold exclusively at Kohl’s and Kohls.com.